Beyond the "Like" [Webinar]

Beyond the "Like": Extracting True Value from Social Media & Branded Content

For brands and agencies, social media presents a significant opportunity to build brand awareness, engage customers in new ways, and develop new revenue channels.  It also presents a massive headache: managing multiple channels, keeping branded content from getting lost in the feed, reaching audiences at scale in authentic and measurable ways, and of course, determining true ROI.

In this free 30 minute webinar, David Dowd, VP Brands Group at FanBridge, discusses the evolution and current state of branded content, the major challenges of reaching audiences at scale, and evaluates new solutions for unlocking and extracting value from content.  Additional topics covered include:

• Maximizing fan value & validating Super Fans
• The importance of value exchange between brand and fans
• Repackaging social content into other channels to give it added life
• Using data and metrics around engagement and conversion
• How to be a brand partner AND a content creator